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Bet365 Bookmaker Review

bet365-bookmaker-reviewBet365 are one of the world’s leading online gambling groups with over 1.5 million customers in 140 different countries (providing online gambling since 1999). Except the sportsbook, the company operates an online casino and a poker room, along with custom lottery games (all accessible at through a one-wallet system). The company is owned and managed by Coates family. Bet365 Group is the UK’s 32nd largest private company.

Bet365 operates under a permit issued under the UK Betting Gaming and Lotteries Act 1963. Their Sports Betting is licensed and regulated by the UK Gambling Commission. Casino, Games and Poker operations are licensed and regulated by the government of Gibraltar. Postal address: Hillside, Festival Way, Stoke-on-Trent, Staffs., England, ST1 5SH. E-mail: customerservices @ bet365 . com. Bet365 bookmaker does not accept clients from USA, due to legal reasons.

Odds offered by Bet365 are amongst the highest of the respective markets usually. Bet365 operates on low margins, varying from 2 to 10 % on different markets and events. These percentages are quite fair and favourable to punters, compared with most of the competitors’ margins. Don’t be surprised to see bet365’s odds leading any market on your odds comparison tool, it’s an usual view in last 2 years especially (since company focused entirely on online gambling). The book is a must-have for any serious arbitrage bettor. Only downside here is rapid odds movement but this has become something usual for the whole betting industry in last years. It has to be noted though, bet365’s odds for most smaller and not so well known markets usually last longer than average. Odds are released quite early (5-6 days before the event for the bigger markets and 3-4 days for smaller ones), you won’t find many other books with earlier odds on offer.

Bet365’s soccer odds are definitely above the average market odds. The margin for the bigger markets is around 4-5 % and 7-8 % for less known leagues (1X2 betting). Bet365 has made really good impression on their customers in last 2 years, operating on very low margin (2-5 %) for asian style markets (asian handicaps spreads and totals). In this area they are just one step behind industry-leading giant Pinnacle. Quite unique bet265’s feature is offering additional asian handicap odds for every big league match. There are matches with more than 10 manually adjusted asian handicaps on offer! Many special bets are offered for UK matches (corners, goalscorers, cleen sheets, penalties and cards given, etc.).

Bet365’s American sports odds are average for the industry, mostly 1.9/1.9 style. You have to look elsewhere if you bet on US sports mainly, this area just isn’t their strongest one. Still there are nice opportunities for buying/selling spread points and different special bets (winning margin, etc.), which aren’t offered by the vast majority of online bookmakers.

Bet365 offers a large variety of sports, ranging from mainstream categories such as Soccer, Tennis and Golf, to regional interests such as Cricket and Bowls. Sports offer include: american football, australian rules, baseball, basketball, boxing/ufc, cricket, cycling, darts, futsal, gaelic sports, golf, greyhounds, horse racing, ice hockey, motor sports, rugby league, rugby union, snooker, soccer, tennis (court and table), volleyball, winter sports and other sports (badminton, bandy, floorball, handball, pelota, poker, trotting). There is one additional ‘Special’ category, where you can bet on politics and different awards competitions.

Soccer list on offer includes: all major International competitions, all major European leagues (UK – covering almost all the levels of English and Scottish football, Spain, Italy, Germany and France – all covered down to the lowest level divisions), Netherlands and Belgium, Scandinavia, Central Europe, Russia, almost all Balcan leagues, major North and South American leagues, Japan. Some matches from Middle East, Asia and Africa are offered too, but not on regular basis. Still bet365’s soccer offer is admirably vast and versatile.

All major US sports are covered: american football, basketball (NBA and college basketball), baseball (MLB), ice hockey (NHL).

Bet365’s live-betting console offers very good features to the customers. More and more events are covered for live-betting in the last years, including soccer, tennis, snooker, ice hockey, horse racing, etc. There are quite many betting options for these, including final result, asian handicap in-play, goal totals, next goal, corner, etc. Only a few other bookies offer more live events tham bet365. Live streaming is available for many events (Italy Serie A, tennis matches) so customers are able to watch them directly on their PC’s.

As mentined above users have all-time access to the betting menu. Major markets are easily accessible but for smaller ones users have to pass some additional sub-menus. All betting options for a single event can be revealed with a single button, which is very useful. Your betting slip is always visible in the right. Very rich list of combination bet types and systems are available in case of multiple selections in the slip. Overall betting procedure is quite fast, reliable and secure. Unexperienced users may have some troubles though and will need some time to adjust to the diversity of the site. has been developed to very high level in last years with many useful changes. Web site layout is set in pleasant soft green color. Interface is very intuitive and friendly one. Users have fast access to the betting tree in the left side of the page, current live events and different promotions links in the center, and the always-seen bet slip in the right. Bet365 have changed betting markets design in February 09 for good, making them clearer and faster to load. There is a live-betting link, which loads the console in a separate window. The console itself has been developed to a very high level in 2008, and Bet365 web designers continue adding new features and tools constantly. Especially live video and audio streaming of live-betting events is worth mentioning, it’s absolutely free moreover (you just have to be logged in your account). Following a sport’s link from the betting menu, users can choose between all currently available events and markets for this sport. There is a drop-down menu for faster access to the different events of a market. offers many helpful features such as stats, bet search and live score. Bet365 Mobile betting platform offers you the opportunity to bet anytime and anywhere, using your mobile phone. Platform is developed in two versions (downloadable one and WAP version), please see web site for full instructions how to use it. The site isn’t the fastest for navigation though, this being a result of the many betting markets and options available. Still you will hardly ever experience some traffic problems with bet365’s site, even in pick hours. Users can choose their favorite odds format: decimal, fractional or american style. Site is available in 14 languages: English (UK and American), Spanish, German, Italian, Danish, Swedish, Norwegian, Polish, Portuguese, Bulgarian, Greek, Romanian and Chinese. You can select an appropriate currency (27 different worlds currencies are available) and a convenient time zone too.

Member of IBAS. Bet365 has a Thawte SSL Web Server Certificate. This enables them to offer secure communications by encrypting all data to and from the site.

Supported transaction methods: credit and debit cards, cheque, wire transfer, fast bank transfer, Neteller, Moneybookers, Click2Pay. Paysafecard, Entropay and Ukash are available for depositing only. Minimum and maximum deposit and withdrawal limits depend on the payment method used (from 1 currency unit to 99 999 units, please check bet365’s site for full details). Deposits through credit and debit cards, e-wallet services and prepaid cards are instant. Processing time for bank wire deposits is up to 5 working days and for cheques – up to 28 days. Fastest withdrawal methods are e-wallets (within 24 hours, usually even faster), credit and debit cards – up to 5 days, wire transfer – up to 10 days and cheques – up to 28 working days. Transactions can be made 24/7 and are free of charge (exceptions: only one free bank wire deposit per 28 days; fast wire transfers are free of charge for withdrawing sums over 300 GBP).

Maximum winning per customer per day (GBP): International soccer events and major European leagues – 500,000, £100,000 for other leagues and 25,000 for Australian soccer; horse racing – 500,000; greyhounds, golf and lotto – 250,000; other sports, casino and games – 100,000. There are some exceptions, please check at web site for all the details. The maximum withdrawal amount per day is £20,000 or currency equivalent. You can stake as little as 0.01 unit for a single bet and 0.20 unit per system slip. The maximum stake available for each bet will be displayed on your bet slip.
Bet365 reserves the right to set individual betting limits for every account holder, which is a common practice for nearly all European bookmakers unfortunately. Bet365 trading department decision for limiting certain accounts is based on factor as: average size of the wagers placed, events played (small and unknown leagues are considered more dangerous for the bookmaker), arbitrage betting, etc.

Customer support can be contacted through live chat, e-mail, telephone (including call-back service), fax and post. Most recommended method is live chat. There are enough customer service agents available 24/7, so you won’t wait long before one of them connects (usually up to 1-2 minutes). They will help you in a professional way to solve any problem with your account. Bet365 is amongst the market leaders in this area.

Bet365 offers very nice and attractive promotions both for new users and for existing customers. New users receive 100 % bonus on their first deposit, maximum bonus amount depending on the currency used (up to 100 EUR/100 USD/ 50 GBP, etc.). Reload bonuses are offered for existing customers on irregular basis. New customers are eligible for 150 % first time deposit bonus up to $600 for poker and 100 GBP in casino chips. Mobile users can take advantage of nice 50 % (up to 25 GBP or currency equivalent) cashback on their first 5 bets, placed through Bet365 Mobile. Bet365 offers some additional promotions (free bets, bet refunds, etc.) at any time. Customers receive notifications for any new promo when login to their accounts. Terms and conditions apply to all the respective bonuses and free bets, please check the web-site. Many customers give positive feedback for bet365’s promos, as terms and roll-over requirements for all the bonuses are quite fair.


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