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Bet365 was started up by Denise Coates, John Coates (brother and sister) and their father, Peter Coates. The company has grown in considerable magnitude and it also now owns a majority stake in Stoke City FC who play in the English Premier league. Peter Coates is currently chairman at the club. Peter was a bookmaker and his daughter Denise spearheaded the move into the online world and the creation of what we have to say is our favourite online betting site, bet365.

Bet365 sportsbook

Peter Coates Short Bio

Peter Coates was born in 1938 in Stoke-on-Trent and was the youngest of 14 children. His family were very poor as indeed many families were at that time. His father worked in the mines and the family would have been supporters of the local soccer team Stoke City, or the Stoke City Potters as they were known at the time. At just 14 Peter left school and started working in an office and around the same time started playing soccer or football as it is more commonly known in the United Kingdom. He played for Stoke amateurs and was never quite good enough to be given the chance to play for the first team. After a time, he went on to play for the Goldenhill Wanderers and then Kidsgrove Athletic but he gave up playing altogether at just 23. After that Peter served in the army, in fact it is believed this is what ended his playing days.

Peter Coates

Many years after returning from duty with the army, Peter got a start in business as he was approaching 30 years of age. He drew on his experience of working in a restaurant after returning from the army and he founded Stadia Catering that provided catering at football grounds. In 1968 his company merged with another named Lindley Catering and Coates served as chairman of the new expanded company from 1968-2001. It was his success in the catering business that led to him becoming a bookmaker which may sound odd. It was a simple case of him purchasing several betting shops in 1974 that eventually became known as Provincial Racing which proved to be a very successful move and the company went on to acquire many more premises.

Coates had taken advantage of several other investment opportunities including the founding of the radio station Signal 1 in 1983. It was in 1989 that he purchased a majority stake in his beloved Stoke City FC. Peter Coates held the position of chairman from then until 1997 and in 1999 he sold his shares for £3.5 million for reasons of financial difficulty apparently. However, in May 2006, Coates was in a position to buy back the shares and more when bet365 completed a takeover of Stoke City FC.

Denise Cotes Short Bio

Denise Coates and her brother John are both CEOs of Bet365 Group Limited, which is based in the city of Stoke-on-Trent. Not much is known about either of them as they like to keep out of the limelight. Apparently, Denise worked for her father in the early days of the bookmaker venture as a cashier in one of the shops owned by her father’s business.

Denise Coates

Denise later graduated from university with a degree in econometrics whatever that is! She then went on to become the operating manager of the bookmaker business created by her father. She set out to improve what was already in place, namely the numerous shops acquired by the company. She had the full backing of her father and was supported along the way by John who worked for her in a way, as Denise pursued the idea of an online betting site which became bet365.

Bet365 Launched

The domain name of was purchased on eBay by Denise Coates in the year 2000 for a figure believed to be £10,000. She held the position of managing director of Provincial Racing, her father’s bookmaker chain, at the time. Peter Coates used the money from the sale of his shares in Stoke City FC as well as the remortgaging the betting shops, in order to fund the bet365 project. The loan he received for the remortgage is believed to be in the region of £15 million.

Denise Coates did not waste any time in pushing for the completion of and it launched live in early 2001. At the time other bookmakers such as Ladbrokes were researching the online market but thanks to the strong beliefs of Denise Coates in particular, was launched with little or no competition and quickly became a huge success which subsequently opened the door for Peter Coates or rather bet365 to buy over 80% of the shares in Stoke City FC.

The original concept of bet365 is what immediately catapulted it to being the best online bookmaker and it is still hard to beat today. Today it is quite hard to separate all of the top online bookmakers in terms of markets and sports offered but that was not the case when bet365 launched in March 2001. In 2001, you would easily find the most popular sports or markets on any online site that launched around that time such as horse racing, greyhounds, the most popular European soccer leagues and some other major sports including some from the US such as basketball. Bet365 aimed miles ahead and included sports such as darts, formula 1, snooker. Bet365 believed in bringing the punter enough sports and enough markets so that he or she would have the option to place a sports bet 365 days of the year and they certainly succeeded in doing so.

Right from the off, bet365 also became known for the fantastic bonuses on offer. Today the site is the best in terms of welcome bonuses and back then it was too although the quantities of free bet or bonus on offer today is much greater of course.

Finding an online bookmaker that you can trust is a huge challenge today so we’re sure you can understand how much more difficult it must have been when the concept was alien to people. Many of the first online bookmakers or casinos were incorporated outside the United Kingdom and the percentage of dodgy sites in comparison to legitimate ones was a lot higher at the time. Bet365 had a UK base since its launch which helped in convincing people this was not your average online betting site and it was one the UK and Irish punter could trust. Today, bet365 boasts 14 million customers in over 200 states. The company is the largest private employer in Stoke, employing over 2,100 people and counting.

So What Was The Key To The Success Of Bet365?

The answer is a combination of the drive and belief of Denise Coates in the online model, support from brother John and the investment power of Peter Coates thanks to some wise investing in the years previous. A key factor in the sustained growth and success of bet365 was the commitment to continue to invest in new avenues and to pump as much money into the business at a crucial time which allowed the Coates family to go full throttle and beat the opposition before there was barely any at all. They certainly struck while the iron was hot.

Let’s have a look at some of those features that helped make bet365 the masterpiece that it is today.

Advertising is integral to the success of many online bookmakers today and bet365 were one of the first to go down this road. Bet365  have spent a vast amount of money to promote its brand in the UK and internationally too. In the last one and a half decade bet365 logo have been shown continuously on the sidelines of soccer fields in various important soccer leagues, like the Premier League and Primera Division.

In 2004, bet365 made several new currencies available to attract many more overseas customers. The site also made foreign languages available to coincide with the move. You will not find a site that has more currencies and languages available than bet365 and this is yet another perfect example of how the bet365 family have always raised the bar and stayed ahead of their competitors.

Bet365 made yet another bold move to demonstrate this in 2005 when they sold all their betting shops to Coral for a figure in the region of £40 million for 59 shops. This provided a huge investment injection to continue to grow the online business and switch all focus to This shows how committed the Coates family were to the online business model and they were determined to fight off stiff competition from the likes of Paddy Power and Ladbrokes and the hundreds of other sites that were on the horizon at the time.

The bet365 mobile betting platform was launched and today it is extremely versatile and works with most handheld devices. It is certainly one of the best, one of the quickest and one of the easiest to use. To go with this, the live betting markets that bet365 offer today are second to none and this is certainly a huge attraction for new customers. The in-play betting available on the mobile platform is just as good and it is so easy to follow all of the latest action such as stats, scores, updated markets etc.

Bet365 Mobile & Tablet

The markets available on bet365 are again staggering. There is no sport you could possibly think of that the site does not offer a bet on, from GAA (Irish amateur sports) to table tennis and water sports. Virtual sports is another market that has grown in popularity today and again bet365 are right up there with the best with virtual horse racing, greyhounds and even motor racing and football available.

It is important to mention that bet365 were one of the first to offer free live streaming of events so you had everything at a touch of a button. Simply place a bet on a tennis match for instance and then watch the events unfold that may not be available on your TV at home. This is something that has become hugely popular and all of the leading sites are trying to get in on the act.

The customer care and support that bet365 provided is impeccable and there is certainly no question about trust when it comes to bet365. You will never hear a bad story about customer experience, slow pay-outs or even site errors. Bet365 are fully committed to providing the best service out there and have stayed committed to keeping true to their roots and supporting the local community of Stoke where the company continues to employ over 2,100 staff and where Peter Coates is still the chairman of Stoke City football club.

Stoke City FC is owned by Bet365 Group Limited (photo: Ronnie Macdonald - flickr)

The bet365 story truly a remarkable one and we sincerely hope that the story continues for a very long time and that people keep flooding to the site as the hard work in the early days by the Coates family is truly a mark of courage and dignity.

Bet365 Bonus

Standard Bonuses

Bet365 employs geo-targeted promotions system, with which bonuses and promotions are devised and offered according to your location from where you are accessing the web-site.

Residents of the United Kingdom and Ireland are eligible for a 100% up to £200 first deposit bonus. Use bonus code: NCDB2

Bet365 offers a 100% first deposit bonus up to €100 for cutomers from Western and Northern Europe. Use bonus code: NCDBS

Users from Bulgaria, Czech Republic, Hungary, Poland, Portugal and Slovakia, get an 100% up to €50 first deposit bonus. Use bonus code: NSCBP

Residents of China and Taiwan are eligible for 15% up to 500 RMB first deposit bonus. Use bonus code: NCDBC

Australian residents are eligible for 100% up to 200 AUD first deposit bonus. Once you open your account Bet365 will send you a 10 digit offer code ending in NCDBU via email. Use this bonus code when you make your first deposit.

Residents from the following countries are not eligible for any bonuses: Armenia, Belarus, Croatia, Georgia, Kazakhstan, Latvia, Lithuania, Macedonia, Moldova, Russia, Ukraine, Serbia and Vietnam.

Both the deposit and bonus amount must be rolled over 3 times. Depending on your residential status the terms and conditions of your bonus may differ. For further details about any of the above bonuses please, check the related Terms & Conditions on Bet365’s website.

Mobile Bonus

Whether you’re a new or existing customer, Bet365 will give you a 100% bonus when you place your first qualifying bet using a mobile or tablet. This is called On The Move Bonus. The maximum bonus that can be claimed is $100 or your currency equivalent.

Bet365 Mobile & Tablet

Residents of the following countries are not eligible for On The Move offer: Argentina, Armenia, Belarus, Bolivia, Brazil, Bulgaria, Chile, China, Colombia, Costa Rica, Croatia, Cuba, Czech Republic, Dominican Republic, Ecuador, El Salvador, Georgia, Guatemala, Honduras, Hungary, Kazakhstan, Latvia, Lithuania, Macao, Macedonia, Malaysia, Mexico, Moldova, Nicaragua, Panama, Paraguay, Peru, Poland, Portugal, Puerto Rico, Romania, Russia, Serbia, Singapore, Slovakia, Slovenia, Taiwan, Ukraine, Uruguay, Venezuela, Vietnam.

You must place a qualifying bet using your mobile or tablet and enter your Offer Code before being able to bet with your bonus. Both the deposit and bonus amount must be rolled over 3 times.

Casino & Other Bonuses

If you want to try your luck with Bet365’s casino, bingo or other products you might choose from a great range of other bonuses too.

For further details about any of the above bonuses please, check the related Terms & Conditions on Bet365’s website.

Bet365 Promotions


Bet365 offers bonuses on accumulators for a wide range of competitions in different sports.

In soccer you can earn a bonus of up to 100% on your returns if you place accumulators on the Premier League, Serie A, Primera Liga, Bundesliga 1 or Champions League.

Just place a pre-match accumulator of 3 or more selections on the Full Time Result or Result/Both Teams To Score markets combining teams in any of the above competitions and, if successful, Bet365 will add a specific percentage of bonus to your returns. For the exact bonus amount please, check the related table on Bet365’s website.

This offer applies to the top domestic leagues in Europe along with the group and knockout stages of the Champions League – and it now includes the Result/Both Teams To Score market in addition to the Full Time Result market.

Bore Draw Money Back

The Bore Draw Money Back offer is another great promotion from Bet365.

Don’t let a blank score sheet bore you again. Have a pre-match correct score, half-time/full-time or scorecast bet on any soccer match and if the game finishes 0-0 we they will refund all losing bets on these markets. So a goalless draw can never be the worst result with bet365.

Regular Free Bets

Beside the really generous welcome bonuses Bet365 usually offers free bets on a handful of matches to both new and existing customers.

Best Odds Guaranteed

When you place your bet with Bet365 on any horse or greyhound race, take the price on your selection – and if the SP is bigger they will pay you out at the bigger odds.

This offer includes board prices, bet365 early prices, singles and multiples as well as showcast bets.

For example, if you take an early price of 3.5 and your selection wins at 4.25, you get paid at 4.25!

Bet365 Review


If you are serious about sports betting and you want to bet online, then Bet365 is a “must have” bookie within your group of active bookie accounts. They are a reliable, high profile and well established bookmaker, a name that you can trust for sure. They are arguably the most reliable online betting company.

Bet365 was founded in 2000 in a portakabin in Stoke-on-Trent by Denise Coates. Denise developed a sports betting platform and trading team to launch the business online in March 2001. The business borrowed £15 million from RBS against the family’s betting shop estate which had been started by Peter Coates in 1974 and had been run by Denise Coates as managing director from 1995. Denise Coates, joint chief executive, continues to run Bet365 and is the majority shareholder with 50.1% of the shares. Her brother John, Joint chief executive, runs the business alongside her, with her father Peter holding the position of chairman.

In a decade and a half Bet365 become one of the UK and world’s leading betting and gaming companies serving over seven million customers worldwide with more than 2,500 people employed across the world. It is considered one of the largest private companies in the country.

As one of the leading sports betting companies Bet365 grasps any opportunity to get closer to sports betting enthusiasts by advertising at football and other sporting events, and even appearing as shirt sponsors in the Premier League. Bet365 also owns Stoke City FC.

Bet365 is an instantly recognisable and one of the most easily trusted brands in the sports betting world and besides sports betting, Bet365 offers casino, poker, bingo and other virtual games too.


Bet365 offers service and support in 17 languages, offer odds on pretty much every sport and every league in the world, a huge casino with over 200 games, a poker room with tons of tournaments, horse and greyhound racetracks and a full-service bingo section.

Betting Coverage

Thanks to their serious international focus, pretty much every sport and every league is covered in the world. Their betting betting selection is incredible, especially on football. If you can’t find the football bet you want at bet365 then you are unlikely to find it anywhere!

Professional bettors would appreciate for sure the multiple asian handicap and under/over lines offered.

Those who enjoy wagering on both local and international racing events will appreciate bet365′s comprehensive racing coverage. Horse racing, greyhounds and harness racing are available in three categories: UK & Ireland, International, and Australia. As a result of bet365′s expansion into Australia, the offerings on Australian racing markets have improved out of sight. Races from venues across the country are offered each day and Antepost markets are available for the major Australian events too.

In horse racing betting in addition to Win and Place betting, Quinella, Exacta, Trifecta and First Four wagering is supported, along with Daily Double, Treble and Quadrella wagers.

Bet365 offers a wide range of long shot bets too, especially for European football. There are all kinds of bets, from tops goalscorer, to next permanent manager, to reach quarter-final, to reach semi-final, to be promoted, to be relegated and so on.

In-Play Betting Coverage

Bet365’s main niche is live in-play betting, reportedly accounting for 50% of the sportsbook’s revenue stream. No one would be angry at you if you say that Bet365´s live betting is the best on the planet. They offer live betting on almost all the games with a very wide range of bet types.

Live Streaming Coverage

As one of the leading betting and gaming companies in the UK and Europe, bet365 offers much more to its customers than just the ordinary online betting experience. One of the most prominent features is their live streaming service.

The live streaming video and audio coverage is the best available, broadcasting over 60,000 live sporting events each year. You can watch football, basketball, tennis and a huge range of sporting events from around the world that are not covered on television, many are exclusive to Bet365.

Racing lovers can watch any race hosted in the United Kingdom.

The live streaming service is available for Bet365 customers with a funded account to view for free and is accessible via the mobile platform too. Get to know more about the amazing live streaming feature by clicking on the below link:

Tools and Features

Besides live streaming video and audio coverageBet365 has some great tools to assist you with your betting. They have a deep statistical interface where you can find all the information you need in terms of both betting and league form. You’ll also find horse racing statistics and form guides for race meets both in Europe and internationally. More than that, they have live scores, results as well.

Website Layout & Cashier Interface

Bet365’s site is fairly dark and brooding but is is a very popular and quick-to-use betting site.

All the latest in-play events usually dominate on the homepage where you will notice a vast array of pre-event sporting markets available to you in just couple of clicks. There are fast links for football matches with which you can make your selection straight away.

The betting slip operates much like an online shopping cart. It is displayed to the right of the odds display and is maintained as you navigate around the website. Your net profit is calculated and displayed automatically as you input your stake amount

They operate a simple one wallet system, meaning you have the same user name, password and payment method to wager at sportsbook, casino, virtual games, poker and bingo sections with the minimum of fuss. Thanks to the single wallet system, you can use all their products and it allows you to easily move money over to games, casino, poker and back again to sports should you wish.

Bet365 will confirm a customer’s address by posting an address verification letter to the customer. You can verify your identity by completing the online “Know your Customer” section of the account area.

Jurisdiction & Licensing

For sports and financials betting, they are licensed and regulated by the UK Gambling Commission. Their gaming operations are licensed and regulated by the government of Gibraltar.

For Australian users, bet365′s sportsbook products are now licensed and regulated by the Northern Territory Racing Commission as opposed to the UK Gambling Commission. Due to Bet365′s Australian licence the casino, games, poker, bingo and online in-play services are not available to Australians. Due to legislation issues in-play services are only available by phone for residents of Australia.

Awards & Achievements

Bet365 is the winner of numerous notable awards. At the eGaming Review Operator Awards organised by eGaming Review magazine, Bet365 won the “Operator of the Year” award several times. Bet365 ranked third in The Sunday Times Profit Track 100 league table, which ranks private companies in the UK based on profit growth rate. In addition, Bet365 was ranked as one of the fastest growing privately owned technology, media and telecoms companies in The Sunday Times Tech Track 100 league table. eGaming Review magazine has ranked Bet365 the number one Internet gaming company in 2010, 2011 and 2012 as part of its annual Power 50 list of the top 50 most influential Internet gaming companies.

Denise Coates, founder and joint CEO of Bet365, received a CBE in the 2012 Queen’s new year honours list for services to the community and business. In February 2013 Denise Coates was named as one of the 100 most powerful women in the United Kingdom by Woman’s Hour at BBC Radio 4.

Restricted Countries

Customers from Belgium, France, Hong Kong, Iran, Israel, Italy, Netherlands, Philippines, Romania, Syria, Turkey and USA are not accepted.

Bet365 sportsbook products are licensed and regulated in Australia too. However poker, casino, games, bingo are not available to Australian residents. Online in-play services are not available for residents of Australia, only by phone.

Restricted Countries

Customers from the following countries are not accepted by the bookie.

  • Belgium
  • France
  • Hong Kong
  • Iran
  • Israel
  • Italy
  • Netherlands
  • Philippines
  • Romania
  • Syria
  • Turkey
  • USA

Bet365 Details

Basic Information

Bookie model:
traditional online bookmaker
Year established:
United Kingdom, Gibraltar
Privately held company
Alkamlazottak száma:
sportsbetting , virtual sports , casino , live casino , Vegas , játékok , lottos , poker , bingo
desktop website , mobile website , Android app , iOS app , phone
bulgár , cseh , dán , holland , angol , német , görög , magyar , olasz , norvég , lengyel , portugál , román , egyszerűsített kínai , szlovén , spanyol , svéd , tradícionális kínai


Minimum bet:
£0.1 (or or your currency equivalent)
Odds formats:
decimal , fractional , american
Alpesi sí , Amerikai futball , Könnyűatlétika , Ausztrál Futball , Tollaslabda , Bandy (jéglabda) , Baseball , Labdarúgás , Kosárlabda , Strandröplabda , Biatlon , Bowls , Ökölvívás , Cricket , Hosszútávú sífutás , Kerékpározás , Darts , Formula 1 , , Gaelic Football , Golf , Greyhounds , Kézilabda , Lóversenyzés , Jégkorong , Mixed Martial Arts , Motorcycling , Nascar , Netball , Poker , Rögbi , Síugrás , Snooker , Speedway , Squash , Surfing , Asztalitenisz , Tenisz , Trotting , Röplabda , Vízilabda
Other markets:
awards, celebrities, entertainment, financials, politics, weather


Deposit options:
Abaqoos , banki utalás , cheque , EntroPay , EPS , Euteller , Fast Bank Transfer , giropay , iDebit , Maestro , Mastercard , Multibanco , NETELLER , Nordea , PayPal , paysafecard , QIWI , Skrill , Skrill 1-Tap , Sofortüberweisung , Trustly , Ukash , Visa Electron , Visa
Deposit details:
All credit/debit card and ewallet deposits are instant and there is NO charges for using these methods. All bank wire transfer deposits are free of charge, and have a process time of 3-10 banking days. All cheque deposits are free of charge too, and have a process of 5-28 banking days. The credit/debit card or ewallet holder’s name must be the same as the registered name on your account; if this is not the case, the account will be automatically suspended. For any deposit transaction which requires a currency exchange, the applicable exchange rate will be the mid-rate as quoted by the Financial Times. The minimum deposit depends on the deposit method and preferred currency. The minimum ranges between £1 and £100, and is £5 for credit/debit card deposits.
Withdrawal options:
banki utalás , cheque , EntroPay , iDebit , Maestro , Mastercard , NETELLER , PayPal , Skrill , Skrill 1-Tap , Ukash , Visa , Visa Electron
Withdrawal details:
Talking about payout times, a withdrawal using Skrill will usually take only two or three hours for cash to arrive to your account, while Bank transfers and credit/debit cards withdrawals will take only 1-2 business days.
Argentine Peso (ARS) , Australian Dollar (AUD) , Bulgarian Lev (BGN) , Brazilian Real (BRL) , British Pound Sterling (GBP) , Canadian Dollar (CAD) , Chinese Yuan (CNY) , Czech Republic Koruna (CZK) , Danish Krone (DKK) , Euro (EUR) , Hong Kong Dollar (HKD) , Hungarian Forint (HUF) , Icelandic Króna (ISK) , Indian Rupee (INR) , Japanese Yen (JPY) , Malaysian Ringgit (MYR) , Mexican Peso (MXN) , New Taiwan Dollar (TWD) , New Zealand Dollar (NZD) , Norwegian Krone (NOK) , Polish Zloty (PLN) , Romanian Leu (RON) , Swedish Krona (SEK) , Singapore Dollar (SGD) , South African Rand (ZAR) , Swiss Franc (CHF) , Thai Baht (THB) , United States Dollar (USD)

Customer Service

Live chat:
Van, elérhető az oldalon.
Hillside, Festival Way, Stoke-on-Trent, England ST1 5SH, United Kingdom


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