Ladbrokes Group was founded by Cyril Stein and his uncle Max Parker in 1961 (although the company origin stretches back to 1886!) . Stein bought Ladbrokes’ first betting shop a year later and introduced fixed odds football betting shortly after. Ladbrokes floated on the London Stock Exchange in 1967, when it had an initial market capitalisation of just under £1 million. From 1987 until 2006 Ladbrokes owned a major hotel business, including the Hilton hotel brand outside the United States. The company even operated under the name of ‘Hilton Group’ from 1999 to 2006. On December 29, 2005 ‘Hilton Group’ announced that it would sell the hotel operations to ‘Hilton Hotels Corporation’ for £3.3bn ($5.7bn) and will readopt the ‘Ladbrokes’ name. In February 2006 the company announced plans to pay investors £4.2 billion and stated that it intended to expand its gambling business internationally and was looking at markets such as China, Italy and Spain.
‘Ladbrokes International Ltd’ is the largest betting company in the UK and largest retail bookmaker in the world. The company owns over 2600 retail betting shops divided between the UK, Ireland and Belgium. It also operates several online gambling websites offering sportsbook, poker, casino, games, bingo and backgammon. Main website Ladbrokes.com is online since 1998. In addition to an extensive retail presence, Ladbrokes is a world-leader in remote gambling. Its telephone betting services have 120,000 active customers and over 500,000 customers gamble over the internet. The company employs more than 14,000 people in five countries currently, making it the world’s largest fixed-odds betting company. Postal Address: Ladbrokes Limited, Imperial House, Imperial Drive, Rayners Lane, Harrow, Middlesex, HA2 7JW, United Kingdom.
Licensed in the UK (telephone and internet betting operations) and in Gibraltar (gaming operations).
Being the UK leading bookmaker (in terms of retail betting shops), Ladbrokes can afford to offer slightly lower odds than market averages. They are traditionally careful with most markets (especially outrights and underdog odds). Basketball odds are quite good though, certainly higher than average. Ladbrokes’ fixed odds margin varies from 8% to 12%, depending on the market, and 2-way markets (such as asian handicaps, spreads, etc.) are operated on 4-5 % margin. Odds are released 3-4 days before the event usually, which is standart. Ladbrokes don’t change their odds (at least bigger markets ones) as much as other UK bookies do. Sometimes you can catch very good odds on favourites with Ladbrokes.
Soccer odds don’t make exception from Ladbrokes’ general policy, they could be higher definitely. Even big leagues are offered with 7-8 % margin (fixed odds), smaller ones – with 10-11 %. Asian handicaps and totals odds (2-way markets) include 4-5 % margin. Odds on favourites deserve a look though, even top of the markets sometimes. Ladbrokes offer a good number of markets, especially for the bigger leagues, where you can find many special bets (corners, goalscorers, half-time/full-time, etc.).
Ladbrokes’ American sports odds are average for the industry, mostly 1.90/1.90 style. Here you can find a good number of markets available for most matches, some of them aren’t too easy to find elsewhere.
Ladbrokes offers a large variety of sports, ranging from mainstream categories such as Soccer, Tennis and Golf, to regional interests. Sports offer include: american football, athletics, badminton, bandy, baseball, basketball, bowls, boxing, cricket, cycling, darts, gaelic sports, golf, greyhounds, floorball, handball, hockey, horse racing, ice hockey, motor sports, rugby league, rugby union, snooker, soccer, tennis, trotting, volleyball, water polo, winter sports. Special bets on politics and different awards competitions are offered regularly (Ladbrokes was the first bookmaker to introduce betting on politics back in 1960’s). Financial bets are the other very strong Ladbrokes feature. You’ll hardly find another bookmaker with larger offer of financial bets. Main categories are currency exchange rates and stock indices.
Soccer list on offer includes: all major International competitions, all major European leagues (UK – covering almost all the levels of English and Scottish football, Spain, Italy, Germany and France – covered down to third level divisions), Netherlands and Belgium, Portugal, Scandinavia, major North and South American leagues, Japan. Overall their soccer list covers all traditional soccer betting markets but you won’t find many exotic and less known leagues with Ladbrokes.
All major US sports are covered: american football (NFL), basketball (NBA), baseball (MLB), ice hockey (NHL).
Ladbrokes live betting schedule isn’t as rich as Bwin’s or Bet365’s, but still richer than average bookmakers’ one. Around 15 markets are available for almost every live event though, which is very good number. Betting types include: outcome, totals, asian handicap in-play, goalscorers, next goal, time of goals, correct score, halfs result, etc.
As mentioned above users have all-time access to the ‘Quick betting menu’. Your betting slip is always visible in the right. Very rich list of combination bet types and systems are available in case of multiple selections in the slip. Overall betting procedure is very fast, reliable and secure. Even inexperienced users won’t have any difficulties and can start betting right from the start.
Ladbokes.com website design is very plain, without any additional useless images or heavy flash applications. The site won’t impress too many users at first glance, but simple design means very fast and easy navigation. Ladbrokes.com is really one of the fastest loading bookmakers’ sites. You won’t experience traffic problems even during weekends pick hours. Main features are accessible through tabs just under the site header. Following a tab link results in loading the available betting markets for the selected sport in the left. All markets and sports are even easier for access through the drop-down ‘Quick menu to betting’. All available markets for an event can be viewed again by drop-down menu. The always visible bet slip is in the right, adding or removing selections from it is really fast and intuitive. The website offers many helpful features such as mobile betting, stats, bet search, bet calculator and livescore. Commentary Centre with live audio commentary is available for horse racing, greyhounds and football, as well as free live streaming for horse racing and greyhounds. Users can choose their favourite odds format: decimal, fractional or american style. Site is available in 16 languages: English (Irish and ASEAN versions), Spanish, German, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Greek, Turkish, Chinese, Thai. You can select an appropriate currency (18 different worlds currencies are available) and a convenient time zone too.
Ladbrokes is affiliated to IBAS (Independent Betting Arbitration Service). The site encrypts all confidential data communication and is certified from Verisign.
Supported transaction methods for Europe: credit and debit cards, bank transfer, PayPal, Neteller, Moneybookers, Western Union, Ukash. Funding your online account is possible through any Ladbrokes street shop too. Minimum and maximum deposit and withdrawal limits depend on the payment method used (minimum amounts are 5 or 10 GBP). Deposits through credit and debit cards, e-wallet services and prepaid cards are instant. Processing time for bank wire deposits is up to 5 working days and for Western Union – max 16 hours. Fastest withdrawal methods are e-wallets (within 24 hours, minimum 6 hours after request), credit/debit cards and bank transfers – 3-5 days. Transactions can be made 24/7 and are free of charge (only Western Union transactions include a fee, which vary depending on the amount and user location).
Maximum payout per customer per day (GBP): International soccer events and major European leagues – from 50,000 to 1,000,000 (vary for different leagues), horse racing – from 10,000 to 1,000,000; greyhounds – from 5,000 to 500,000, other sports – from 50,000 to 500,000, non sports betting – from 10,000 to 1,000,000. There are some exceptions, please check at Ladbrokes.com for all the details. You can stake as little as 0.1 GBP and maximum bet depends on sport and market. Ladbrokes reserves the right to set individual betting limits for every account holder, but they will accept very large bets, unlike most other bookies.
Customer support accepts queries 24/7 through e-mail (email@example.com) and telephone. Many answers you can find directly in their FAQ section, which is quite helpful. Support guarantees your question will be answered up to maximum 24 hours, but still implementing a live chat option could be a lot better.
Ladbrokes don’t have one constant sign-up bonus. Instead they practise offering freebets (up to the amount of your first bet) on certain days. The freebet amount varies a lot (from 10 to 100 GBP or even more), depending on the affiliate link used for registering or the weekday (Saturdays are most attractive naturally). Casino bonus is up to 100 GBP, poker bonus – up to 500 USD and bingo bonus – 10 GBP. Please check terms&conditions for all bonuses and freebets. Freebets aren’t bad, still one constant sign-up bonus would attract more new customers.