Paddy Power was founded in 1988 by the merger of three existing Irish high street bookmakers. Nowadays Paddy Power is Ireland’s largest bookmaker. Their gambling businesses include a chain of licensed betting offices in Ireland and UK. Online it offers sports betting, online poker, online bingo and online casino games. Paddy Power offers Ireland’s largest telephone betting service too, through customers’ online betting accounts. Through this strategy the company has developed a strong reputation as “The Punter Friendly Bookmaker” and has become renowned for its unique “Money Back Specials”. Paddy Power is also an industry leader in cutting edge, humourous advertising, examples of which can be viewed at www.pp-gallery.com.
By October 31st 2007 Paddy Power operated a total of 245 outlets (187 in Ireland and 58 in the UK), market capitalization at this date was €1334.65m. At the end of 2006, turnover was €1.8 billion, up 31% on 2005. Operating profit rose to 51% to €45.5 million in the same year. The company also markets its services in the UK and is a publicly quoted company, listed on both the Irish and London Stock Exchanges (www.paddypowerplc.com). While the company specializes in small stakes, fixed odds sports betting, it also offers odds on a number of non-sporting and novelty markets, such as election betting and the outcome of popular TV events. In January 2008, the bookmaker lost US$75,000 in early payout including betting on the US Presidential Elections, when Obama won the Iowa caucus and was projected to win the New Hampshire primary. Company’s address: Airton House, Airton Road, Tallaght, Dublin 24, Ireland.
Paddy Power Sportsbetting’ is regulated by the Isle of Man Gambling Supervision Commission under a licence issued under the Online Gambling Regulation Act 2001 on 31 August 2007.
Being Ireland’s biggest bookmaker and one of the most traditional and recognizable European bookmakers overall, Paddy Power can afford to offer odds slightly under the market average. Fixed odds margin varies from 7% to 11%, depending on the market and sport. 2-way markets (handicaps, spread, totals, money lines, etc.) are operated on 7-8 % margins, which makes these odds hardly competitive unfortunately. Paddy offers many outright markets though, where some value odds may be found. Odds are released 3-4 days before the event usually, which is standard. Paddy Power don’t change their odds as much as other European bookies do. Sometimes you can catch good odds on underdogs too, they are better than favourites odds generally.
All the things mentioned above counts here too. Margin is between 7-10 % depending on the league and market. Odds are comparatively stable and usually odds on underdogs bring better value than favourites. Outright markets are worth checking too, if you like long-term bets.
US sports aren’t Paddy’s priority. Their odds on spreads and totals are mainly 1.83/1.83 style. Margins are in 7-8 % region.
Paddy Power offer is satisfactorily large. Sports offer include: American football, athletics, aussie rules, baseball, basketball, boxing, cricket, cycling, darts, gaelic sports, golf, greyhounds, handball, horse racing, ice hockey, motor racing, rugby league, rugby union, snooker, soccer, tennis, volleyball, poker and rowing. Sports offer doesn’t include too many bet types unfortunately. Only basic betting options (like fixed odds, money lines, handicaps, etc.) are available for most sports and leagues. UK popular sports make good exception in general, with various betting types on offer (up to 70 different options on some events!). Special bets on politics and different awards competitions are offered regularly, covering large variety of events in these areas. Financial bets are the other very strong Paddy’s feature. This type of betting is realized through Paddy’s special platform – Financial Trader (TM). Main categories are currency exchange rates, stock indices, shares and bonds prices, etc. The platform offers its customers more or less unique features, unavailable elsewhere. Paddy Power is known for its wide outright bets offer too, they usually offer outright bets on every covered league or sporting event.
Soccer list on offer includes: all major International competitions, all major European leagues (UK – covering almost all the levels of English and Scottish football), Ireland, Spain, Italy, Germany and France – covered down to second level divisions), Netherlands and Belgium, Portugal, Scandinavia, Switzerland, major North and South American leagues. Overall their soccer list covers all traditional soccer betting markets but you won’t find many exotic and less known leagues with Paddy Power. UK markets offer very good variety of betting types, as mentioned already. You can find specials like corners, goalscorers, scorecast, cards and penalties bets, etc. This is not the case with most of the non-UK leagues though. Only most popular betting types are offered for these – straight fixed odds, European handicaps, double chance and HT/FT bets. This is compensated by many outright markets on offer, which definitely deserves a look.
All major US sports are covered: American football (NFL), basketball (NBA), baseball (MLB), ice hockey (NHL). Number of betting types on offer is totally satisfactory here, especially for NHL, MLB and NFL, where up to 20-25 markets are available for selected games. These include sides and totals spreads and money lines for full-time, half-time and quarters, winning margin, teams and players performances, etc. Full spectrum of outright markets are available here too.
Live betting schedule is accessible through the ‘Live betting’ tab on top of the betting menu. Paddy’s live betting offer is very good, covering all mainstream sports – football, horse racing, greyhounds, snooker, tennis, some major US sports events. Financial ‘live’ betting is available too. Naturally, football is most covered sport for live betting. Up to 20 or even more football matches are available on ‘strong’ days. Betting types include not only outcome and total goals, but specials like next corner, next goalscorer, time of next goal, etc.
Betting slip is loaded in a separate pop-up window. Upon adding multiple selections on the bet slip users are given the choice to bet them as singles or combine them. Rich list of combinations and systems are available in case of multiple selections in the slip (unfortunately bankers aren’t supported though). Overall betting procedure is fast, reliable and secure. Even inexperienced users won’t have any difficulties and can start betting right from the start.
Website design is well-done, eye-catching and not too overburdened in the same time. Betting menu is situated in the left side of the page and is organized on drop-down principle. Clicking on a sport shows all available leagues and events in the moment. Different features (casino, poker, Financial Trader, etc.) are accessible through tabs just under the site header. Website speed is average, still you’ll hardly ever experience any traffic problems. Paddypower.com offers its users some good and useful features like betting calculator, results, horse racing audio commentary and live streaming, stats center (Stats Magic), which provides really detailed and valuable betting stats. Mobile and telephone betting support are available too. Users have a choice between decimal and UK odds format. Website is available in English and Spanish (German language version was stopped recently due to legal reasons). Accounts can be opened in EUR or GBP only.
128-bit SSL Encryption is used on all pages related to the payment system. Access to the server is strictly controlled by a firewall, ensuring maximum protection for the website.
Supported transaction methods: credit and debit cards, bank transfer, Neteller, Moneybookers, cheques. It’s possible to refund your online account through any Paddy Power betting shop too. Minimum and maximum deposit sums are 10 EUR/GBP and 8000 EUR/ 6000 GBP per day. Deposits through credit and debit cards and e-wallet services are instant. Processing time for bank wire deposits and cheques is up to 5 working days. Minimum and maximum withdrawals amounts are 10 EUR/GBP and 2500 EUR/ 2000 GBP per day. Fastest withdrawal methods are e-wallets (within a few hours usually, up to 24 hours at most), credit/debit cards and bank transfers can take up to 5 working days. Transactions can be made 24/7 and are free of charge from the bookmaker’s side.
Minimum stake is 0.5 EUR. Maximum stake varies depending on market and should appear on the bet slip. Maximum winnings per single bet: 500’000 EUR. Paddy Power reserves the right to set individual betting limits for every account holder. US citizens aren’t accepted due to legal reasons.
Customer support is available through e-mail (firstname.lastname@example.org) and telephone. Support is fast and will answer your e-mails in 30-40 minutes usually. You can leave support a message directly through the website’s form too. Customer agents are well-trained and will help you in a professional and friendly way. Paddypower.com offers a good and comprehensive Help Center, where almost all FAQ’s are concerned. Implementing a live-chat option should be considered though.
Paddy Power are well known and recognized for their ‘Money – Back Specials’, offered on a range of different markets daily. These specials are offered on football and horse racing usually and bring good value for punters, acting like an insurance against losing the respective bet (if the required terms take place). No sign-up bonus or freebet is offered for sportsbetting though. Casino players can take advantage of 100 % sign-up bonus, as well as frequently offered re-deposit bonuses on certain weekdays. Poker bonus is 150 % up to 600 USD on your first deposit. Bingo players get 20 % lossback promotion on Paddy’s brand new bingo games. Terms and conditions apply for all promotions and bonuses, please check website for full details.