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William Hill Casino Review

Having been founded in 1934, there is plenty to be said about the gambling operations of William Hill plc. They are one of the most recognized names in the UK betting scene and have earned an impressive track record over their 70+ years of land-based service and nearly 10 years of betting service online. The brunt of William Hill’s business lies in their bookmaking services. With over 450,000 telephone clientele spanning throughout Europe and internationally, they are recognized as the largest telephone betting service in the World. William Hill began taking online casino and sports bets in the early heydays of online gambling (1998), began trading on the London Stock Exchange on June 20, 2002, and launched their successful online poker room in January, 2003. Following in the steps of their esteemed reputation and accomplishments in the land-based betting world, Will Hill Online Casino has become a valued and trusted name in the UK online gambling industry.

With nearly 30.5 billion in annual turnover and 300,000 online clients at the time of preparing this casino review, it is evident just how expansive the Will Hill empire has become. Keeping up with all this business is a workforce of over 13,000 William Hill employees. UK bettors will be also be happy to note that Will Hill is licensed in the UK under the provisions of the UK Gambling Act 2005, and enforced by the duly appointed Gambling Commission. Abiding by the strictest regulatory protocols in the world, William Hill is committed to responsible online gaming practices that are sharply focused on preventing problem and underage gambling.

In addition to real money and practice money online casino gambling, Will Hill offers sports betting, poker, games of skill (Backgammon and Gin Rummy), video arcading, and live bingo – all accessible under a single account. There is also an internet radio service offering live commentary on horse and greyhound racing. Company operations are based out of the United Kingdom at Greenside House, 50 Station Road, London, England, UK N22 7TP. Internet operations can be reached at William Hill PLC, 7th Floor, Milton House, Charter Row, Sheffield, S1 3FZ.

Casino Software

William Hill Casino uses software applications powered by Cryptologic (WagerLogic), Boss Media, GameAccount and Virtue Fusion. Will Hill’s online casino uses primary software applications developed by Canada-based WagerLogic and Sweden-based Boss Media, which are two of the gaming industry’s leading software developers. It goes without saying that both companies have strong ties with UK and European gaming regulators. Cryptologic’s software is certified and subject to continuous regulation by both the Isle of Man and Alderney Gaming Commissions. Cryptologic is also a longstanding member of the Interactive Gaming Council. In regards to ongoing fairness verification and proper functioning of the Random Number Generator on William Hill’s online casino platform, this is regularly tested by running millions of hands and cataloguing the results (at the time of this review, over 60 million hands of blackjack had been previously catalogued).


Unlike other online casinos offering a single suite of games, William Hill offers several editions of their gaming platform. The Las Vegas edition is available for no-download Flash play, and as you might guess, consists of the standard fanfare of casino games found in the best Las Vegas casinos. The other no-download Flash platform is the Monte Carlo edition, which offers a selection of games suited to what one would find in UK and European casinos. The downloadable platforms (Classic or Sports) offer a comprehensive selection of games and more playing options, including access to progressive games. There is also a no-download wireless mobile platform available to cell phone subscribers through Will Hill’s mainstreamed Wireless Application Protocols (WAP).

Bonuses & Promotions

Both new and returning players will find a free cash bonus available at William Hill. Currently, first time depositors who download the casino are eligible to receive up to 50 free. The wager requirement for this bonus is only 25x, and has game exclusions on Roulette, Baccarat, Punto Banco and Craps. Returning players are eligible for a 25 bonus every month, which has the same game exclusions on the welcome bonus, but has a lower wager requirement of only 20x. Any unmet wager requirements will rollover into subsequent months, thereby affording each player the opportunity to gamble at a comfortable pace.

All real-money players are automatically enrolled in the Rewards Points Scheme at Will Hill Casino, which credits players with comp points for each 10 wager corresponding to a game-specific scale. When point accrual has reached 1,500, exchange for casino cash is permitted. All comp point exchanges are automatically processed on the 26th of every month, but can also be done at the request of the player who has a point accrual of more than 1,500.

Games & Payouts

William Hill offers over 200 different casino games governed by Atlantic City gaming rules and the widest table limits found online. All game rules for the Classic Casino, Sports Casino, Las Vegas and Monte Carlo Casino editions are available on Will Hill’s website and through each corresponding software platform. Compared to some other online casinos, game previews are not the most helpful here. Although limited screen shots for Blackjack, Roulette, Craps, Slots, Poker and Video Poker can be viewed, we recommend players to access one of the Flash casinos in order to get a taste of the graphics and betting interface.


William Hill is well known for their extensive game-specific tournament offering. Throughout each month, players may enter tournaments for as little as 5, and have a chance at winning a share of monthly cash accumulations exceeding 15,000 every month. All game tournaments are structured in a simple format in which players try to collect as much credits as possible within a given time frame. The player with the largest chip stack at the end of the designated time period wins the tournament. Please note that tournament entry is only available to players accessing the download casino.


In terms of payouts, these are verified each month by Price Waterhouse Coopers, whose reports are published on William Hill’s Website. These reports verify monthly payouts for blackjack, roulette, stud poker, slots and video poker. Additionally, payouts for all games are averaged to reflect end-of-month totals, which consistently average around the 97% mark. As mentioned earlier, a Quality Assurance Team is responsible for running millions of hands to ensure these payouts are being met through proper functioning of the software platform’s Random Number Generator. Regarding progressive winnings, William Hill Casino has 12 jackpots accumulating to combined values in the billions. At the time of this review, the combined jackpot total was worth approximately 5,900,000 (most of which was being contributed to by the Millionaire’s Club video slot).

Online Cashier

At OCC, we believe that players should always expect to receive payment of online winnings in quick fashion. We are pleased to report that William Hill is on the same page, for they guarantee payment processing within 24 hours. In fact, the Will Hill Website says “we pride ourselves in paying winnings quickly”. Players overwhelmingly agree that Will Hill is true to their word. Operating an international call center in Sheffield, the William Hill online cashier is equipped to take bets from players over the phone, as well as address any questions and concerns regarding financial statuses of personal accounts. Both the online and telephone wagering interfaces are 100% secure, which for the software platform, is verified by a padlock logo in the bottom-right-hand corner of the computer screen. To get an idea of the efficiency of William Hill’s transaction processing center, it processes and average of 889,000 betting slips from their land-based, telephone and online betting services each day.

Acceptable deposit methods include credit and UK debit cards (Visa Delta, Switch, Solo and Electron), which can make a maximum daily deposit of 20,000, Bank Wires (max daily deposit of 100,000), Barclay bank wire (max daily deposit of 100,000), personal cheque (max daily deposit of 100,000), Quick Cash (max daily deposit of 5,000), Neteller (max daily deposit of 4,000) and postal orders (max daily deposit of 100,000). All deposits are instantly credited, except for Barclays bank wires (thirty minutes), regular bank wires (3-5 business days) and personal cheques (10 days to clear). Minimum deposits are 2 for credit, UK debit cards, and Barclay wires, 5 for Neteller, 10 for Quick Cash and 25 for bank wires, personal cheques and postal orders. There are no fees for making deposits, aside from potential fees imposed by one’s bank for making bank wires.

Withdrawal methods include credit cards (max limit of 3,000), UK debit cards (max limit of 10,000), Quick Cash (max limit of 5,000), Neteller (max limit of 4,000), bank wires (max limit of 30,000) and personal cheques (max limit of 30,000). Minimum withdrawal requests are 2 for credit cards and UK debit cards, 5 for Neteller, 10 for Quick Cash and 25 for bank wires and personal cheques. Neteller and Quick Cash withdrawals are instantly credited, UK debit cards take 1 to 2 business days, credit cards take 3 to 5 business days, bank wires take five working days, and personal cheques take 7 to 10 business days (which is fast for cheque payments). There are no fees for making withdrawals with any of the above mentioned methods. Currencies excepted at Will Hill’s cashier, include Pounds Sterling, Euros, Danish Krones, Swiss Francs, Swedish Krona, Japanese Yen and Australian, Canadian, Hong Kong and Singapore Dollars.

Gaming Policies

In terms of gaming policies, the following is a brief summary of the terms and conditions covering the access and use of William Hill Online Casino. The only legal binding T&C’s are those posted on the William Hill website, which all players are governed by. Each player must agree to abide by the gaming policies via their consent upon accessing the software platform for the first time. Being regulated by UK standards, William Hill Credit Limited abides by a very strict responsible gaming policy, that includes underage and problem gambling prevention, as well as fraud prevention. All bets made at Will Hill are governed under English law, thereby giving the courts of England and Wales exclusive jurisdiction in resolving any disputes that may occur between a player and the casino. It is worth mentioning here that William Hill does not permit site access to any players residing in jurisdictions where online gambling is illegal, such as Germany and the U.S. And as is the case for all responsible online gaming sites, players are not permitted to open multiple accounts under one name or credit card, or, under two accounts registered at the same home address or computer ip address. Doing so will result in account suspension and possible withholding of accrued winnings.

Casino Customer Service

William Hill undoubtedly offers one of the most comprehensive Help Searches of any casino we have seen operating on the Web. Admittedly, this is not the same as dealing directly with a live operator. However, William Hill’s interactive library and help search engine is so finely tuned that most questions can be answered without needing to contact customer support. We tested it out for ourselves, and almost always found what we were looking for. For those moments when speaking with a live rep is the only way to go, support personnel can be reached 24/7 via toll-free telephone or email.


William Hill’s reputation is as sound as they come. A long list of accolades and recognitions have gone to Will Hill over the years, which their online gambling operations have no doubt benefited from. Wagerlogic, which powers a large part of Will Hill’s casino software platform, has acquired several online gaming awards including iGaming Software Provider of the Year in 2005 for the highly touted UK Gambling Awards and GOM’s Best Sportsbook Customer Service in 2006 and Casino Promotions for 2006.


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