The Swiss company Sportradar has become an indispensable partner for the betting industry over the years. The provision of sports data and streaming content is becoming increasingly important in the sports betting industry. With the opening of the American market, demand in the regulated sector has literally multiplied overnight. The betting company DraftKings Inc. plays a major role in this as a leading site in sports technology and entertainment. Naturally, Sportradar has had the enormous growth potential on its agenda for a long time and is cooperating with the US provider. Now both sides have agreed on a long-term extension of the collaboration, which includes far more than real-time sports data feeds.
The focus is on the American sports market
As the global market leader in real-time data feeds, it is clear that Sportradar also wants to establish itself as number one in the United States. In view of this project, the cooperation with DraftKings, as one of the largest providers in the American sports betting market, was expanded.
As part of the expansion of the partnership, Sportradar will provide the platforms of DraftKings with live data on all sporting events. The package includes major American sports, such as the NFL, MLB and NBA, and also includes daily updates for fantasy sports.
Of course, the Swiss company will also provide the betting site with data on international events in order to provide detailed betting opportunities for Bundesliga football and tennis matches. In Germany, one of Sportradar’s best known betting partners is the bookmaker Bet3000. We have a highly endowed new customer bonus for every typing friend who opens a betting account.
Europe’s industry specialists are conquering the American market
The experience of the European betting industry makes it possible to play a leading role in the new US market right from the start. The dimensions are hardly imaginable, after all, suddenly there was access to meeting a comparatively similar audience of the same size as in Europe. Even if the interests diverge a bit, the American prefers baseball, basketball, football and ice hockey in the majority, but also with this, sports betting services such as sports radar are very familiar.
At the same time, the proportion of the population with a South American or Mexican background is relatively large, which also means that European football and the MLS continue to grow in their own country. In view of this fact, the continuation and expansion of the relationship between DraftKings and Sportradar is forward-looking in every respect.
The in-play market is growing fastest
Historically, US citizens outside of gambling havens like Las Vegas have been legally forced to bet with the trusted local bookmaker until legalization. Placing the bet live in a running game was only rarely possible here, and if so, only with questionable odds.
Betting sites have accepted the new challenge on the market and integrated the live betting format. This of course makes the services of Sportradar inevitable. The service provider of the sports betting industry is active internationally and represented at almost all sports events. All data is recorded and digitally processed in real time.
The partnership gives DraftKings immediate access to all sports data. So live tickers can always be presented up-to-date – this is essential for betting in real time. Furthermore, the odds are continuously adjusted by sports radar, always based on what is happening in the game.
The big player from the USA will soon play a role in Europe
American betting site recently opened a branch in Dublin. As a sports betting operator from the USA, however, the presence on the European market is very low. On the other hand, the expansion of DraftKings is supported by renowned technology companies. In addition to the data provided by Sportradar, Kambi Group Plc, which is listed on the Swedish stock exchange, also operates in the background.
However, commercial development is currently still in its infancy. In a small London office of DraftKings, which has been in existence since 2016, work is ongoing to establish it in Europe. Until then, our editorial team had extensively tested Germany’s top bookmakers and listed them according to their properties.