The sports betting boom in recent years has brought many advantages for customers: attractive bonus offers for newcomers, high odds and gigantic betting options. At the same time, the market has become more confusing due to many new bookmakers. How you recognize a reputable betting site and what you should pay attention to, we have summarized below.
A high quality license is important
A betting site can only be classified as reputable if an official gaming license guarantees a legally perfect framework. You should therefore always pay attention to the company’s headquarters and the corresponding license. For example, you are always on the safe side with bookmakers who have received approval from the Malta Gaming Authority (MGA) . The supervisory authority of the Mediterranean state is known for its high standards and controls. If an MGA betting provider gets into financial problems – as was the case with Mybet recently – all player funds are protected by the so-called “Player Protection”.
We have also had good experiences with the EU license from Gibraltar and the concession from Curacao. Individual betting sites also have licenses from Great Britain or the German state of Schleswig-Holstein, which underlines the seriousness of the companies. But bookmakers with licenses from Eastern Europe have also had an impeccable reputation so far.
In the field of sports betting, the rule of thumb applies: a reputable bookmaker can be recognized by an average odds key of 90 to 95 percent . Betting sites who put a margin of more than ten percent in their pockets should be viewed with skepticism. Also make sure that the odds are balanced and stable. Excessive fluctuations shortly before the start of a match are often not a good sign. There should also be no clear tendency towards favorites or outsiders.
Fair bonus terms
Many betting sites attract new customers with attractive bonus offers. Most of the time in German-speaking countries, this is about a deposit bonus where the bookmaker increases your first deposit with a surcharge of 100% or even more. The second variant is free bets, which also look very attractive at first glance. With both options, it is always worth taking a look at the small print, i.e. the bonus conditions.
No betting provider simply “gives away” money like that, even if it sometimes sounds that way in TV advertising. You almost always have to wager the bonus amount or free bet multiple times before you can request a withdrawal. The minimum odds set by the betting sites are very important. If the corresponding quota is higher than 2.0 – then it is almost impossible to speak of a reputable bonus offer.
Payment options: PayPal always a good sign
There are some payment methods that a reputable betting site should not be without. In German-speaking countries, this definitely includes Visa and Mastercard credit cards, instant transfer and classic bank transfer. The eWallets Skrill and Neteller and the Paysafecard are also desirable. If PayPal is included in a bookmaker’s payment portfolio, this is always a very positive sign. The American ePayment provider chooses its partners very carefully and has high security standards. We also had very good experiences with the Trustly payment option, which is used primarily by betting sites without registration.
Speaking customer service
A betting provider is always only as good as its customer service – there is something about this old sports betting saying too. At the bookmaker of your choice, you should make sure that the support is available. Leading and reputable betting sites usually provide their customer service around the clock. Live chat is now standard, and employees should also be reachable by email and, ideally, via a hotline. A comprehensive FAQ section is always desirable.
Sponsoring & advertising characters
The leading online bookmakers are almost all involved in the world of sport and sponsor well-known clubs. This underlines the financial strength and seriousness of the bookmakers . Whether Betway at Werder Bremen, bwin at Borussia Dortmund, Tipico at Bayern Munich, Interwetten at TSG Hoffenheim, Tipwin at Eintracht Frankfurt or Betvictor at Liverpool – the betting providers have long been established partners in many successful football clubs.
Also pay attention to the advertising characters and brand ambassadors of the respective betting providers. Some bookmakers have managed to underpin their positive image with a prominent and trustworthy face. And it’s not just plain marketing here. You can assume that advertising media such as Marcel Reif (Wetten.com), Lothar Matthäus (Leo Vegas), Kevin Kuranyi (22bet), Lukas Podolski (X-Tip) or Michael Ballack (Betfair) partner with all their partners before working with them Have checked criteria.